BE SUPER GOOD AND STAY UNIQUE.

Our Manifesto
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Our Manifesto
We may not be perfect, but we’re striving to be our best in the way we know how, through our products. We not only export products, we export our culture to the world. Each unique taste is a delicious slice of our Mexican heritage. “Be Super Good & Stay Unique” aren’t just words. They are a philosophy that we proudly infuse into every aspect of our business. We welcome you to Novamex and hope to one day be part of your family. ¡Salud!
Jarritos
Since 1950
MINERAGUA
Since 1950
SANGRÍA SEÑORIAL
Since 1960
Super Good Since 1950
More than sixty years ago, Jarritos was born in Mexico. Today, it’s thriving in the U.S. and quenching thirsts from coast to coast. Eleven Super Good fruit flavors in a unique glass bottle deliver a taste of Mexico’s culture. So raise a glass… bottle that is, and toast to deliciousness. Cheers!
MINERAGUA
We gave water an edge... and carbonation. But don’t let its zen-like-looks fool you, prepare yourself for the refreshing ice-cold bubbliness of Mineragua.
STAY UNIQUE
Sangría Señorial is Mexico's original Sangría-flavored soft drink. Its refreshing non-alcoholic Sangría flavor makes any occasion spectacular and unique.
STEAZ
Since 2002
SIDRAL MUNDET
Since 1902
C20
Since 2008
STEAZ
Doing good can taste great. We created Steaz with one purpose – to make the best tasting organic green tea beverages on the planet so people can lead healthier lives. And we do our part to keep this planet healthy by supporting socially and environmentally responsible ingredient partners who grow in sustainable ways.
SIDRAL MUNDET
With a distinctively crisp and refreshing apple flavor, Sidral Mundet is among the best known brands in Mexico and has been a tradition since 1902.
C2O
Not all coconut waters are created equal. C2O has taken extra care to select and pack what we believe to be the best tasting coconut water in the world.
MORE PRODUCTS
TEPACHITO
Since 2010
D’GARI
Since 1953
CAMARONAZO
Since 2003
TEPACHITO
Crafted in the traditional style of Mexican tepache, this carbonated cider is bursting with the refreshing flavors of fresh pineapple, a hint of lime, and sweetened with cinnamon.
D’GARI
Made in Mexico for more than 65 years, D'Gari has been offering quality in all of its products both at home and in the U.S. The great taste and quality of D'Gari is available in gelatin dessert powder, Vanilla with Caramel Custard, Coconut Custard, the new line of Sugar-Free gelatin, Unflavored Gelatin and Vanilla Flavoring.
CAMARONAZO
Camaronazo is a unique, FIRST of its kind shrimp-tomato juice cocktail that is exceptionally easy to drink with an inviting aroma that has a crisp, smooth and refreshing taste. It can be enjoyed by itself or used as a food base compliment for many Latino dishes. It can also be served as a great combination drink mixed together with both alcoholic and non-alcoholic beverages.
MÉXICO LINDO
Since 2014
CHOCOLATE IBARRA
Since 1925
AMOR CHAMOY
Since 2002
MÉXICO LINDO
If you are looking for an authentic traditional Mexican hot sauce, then you’ve reached the right place. México Lindo will make you experience the difference in taste, flavor, and consistency.
CHOCOLATE IBARRA
Chocolate Ibarra was founded in 1925, in the land where chocolate first became cherished by Mayan and Olmec tradition. Chocolate Ibarra has expanded its brand to include not only chocolate tablets for making hot chocolate, but also powdered chocolate drink mix, syrup, and candy, all of which follow Ibarra’s tradition of quality.
AMOR CHAMOY
Amor Chamoy is a versatile sauce that infuses the tang of citrus with the smoothness of dried chili peppers. Sprinkle some “love” (Amor Chamoy) on popcorn or peanuts for a mouthwatering snack, or use it as a distinctive fruit salad dressing or a savory marinade. It’s the perfect sauce for grilling!
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ALOVA
Since 2012
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ALOVA
Alova is the world’s first aloe-infused sparkling water. Made with 100% real cane sugar, the unique goodness of aloe vera is perfectly paired with natural flavors. Not too sweet and with just the right amount of carbonation, Alova is as refreshing as it looks.
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SUSTAINABILITY

OUR PROMISE
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OUR PROMISE
We are committed to creating SUPER GOOD products and being SUPER GOOD to the environment. That’s why we still produce our most beloved product, Jarritos, in glass bottles. It’s also this commitment to our planet that sparked the integration of solar panels into our facilities.
WHO WE ARE
OUR PURPOSE
OUR MISSION
WHO WE ARE
Founded in 1986, our vision is to market and distribute category-leading Latino, natural and organic brands to the United States and the rest of the world. Our industry-leading knowledge of the Mexican and American consumer, along with a philosophy of investing in brands through long-term, fully integrated marketing strategies have driven our success and helped bring the Hispanic and natural products culture to the world.
OUR PURPOSE
We seek to create a world of socially responsible entrepreneurs charged with bringing the Hispanic and natural products culture to the United States and the rest of the world.
OUR MISSION
Novamex’s ambition is to continue to be the world’s leading marketer of Mexican non-alcoholic beverages, to own 2 or 3 brands of natural products that are leaders in their category or niche natural channel, and to be the leader importer and marketer of Mexican products in the U.S.
OUR SERVICES
OUR EXPERTISE
OUR HISTORY
OUR SERVICES
Headquartered in El Paso, Texas, our company provides our strategic partners with major market sales offices, state of the art bottling facilities and world-class warehouses in key geographic areas for distribution to the United States and the world.
OUR EXPERTISE
Our knowledge of our consumers’ language, lifestyle and culture, as well as a deep understanding of their purchasing behavior through years of research and marketing strategies comes from our humble Mexican roots. We invest in research that is relevant to our consumers, and we create advertising and promotional campaigns that penetrate the market through smart creative that is backed by our deep understanding of who our consumer is and where they are going.
OUR HISTORY
Founded in 1986, Novamex was the brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua. Together they combined their knowledge of bottling, distribution, and creative soda development in a singular vision: to export authentic Hispanic products to the United States.

In the last two decades, this partnership has grown and is now one of the top Hispanic product exporters in the United States. Starting with only two products, the company has grown to over 160 SKUs of category-leading drinks and food products. And it boasts a compounded annual growth rate of 29 percent since 1990, selling more than one billion consumption units annually.

CONNECT WITH US

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Get on board to sell Novamex’s leading grocery brands in your store! Brands like Jarritos, Mineragua, Sangría Señorial, C20, Steaz, and Sidral Mundet are recognized, respected, and highly sought after by Latinos in the U.S. These brands are available in most markets. Novamex’s experienced sales team manages a retail distribution system by working closely with distributors to set goals and priorities. The team implements sales promotions and incentive programs to deliver results for your store(s). Contact us and let’s prosper together.
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If you are looking for information, career opportunities, or have PR/Media inquires please fill out this short form and we will forward it onto the appropriate flavor channel.
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THANK YOU
Your request is now in our flavorfilled hands.